TRUE AX7 Senior Hockey Stick
TRUE AX7 Senior Hockey Stick
TRUE AX7 Senior Hockey Stick
TRUE AX7 Senior Hockey Stick
TRUE AX7 Senior Hockey Stick
TRUE AX7 Senior Hockey Stick
TRUE AX7 Senior Hockey Stick
TRUE AX7 Senior Hockey Stick
TRUE AX7 Senior Hockey Stick
TRUE AX7 Senior Hockey Stick
TRUE AX7 Senior Hockey Stick

TRUE AX7 Senior Hockey Stick

Regular price $219.99 CAD Sale price$99.95 CAD Save $120.04 CAD
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Shipping calculated at checkout.
Blade Pattern
Hand - Flex
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New for 2020, The True AX7 Hockey Stick delivers a lightning-fast explosive release from any position on the ice. The AX7 features a redefined optimized low kick profile. By leveraging Fibershield Technology, the AX7 looks to maximize performance with greater durability and an optimized balance point, making it the ultimate team stick.

FiberShield Technology

FiberShield Technology disperses low-density nanoparticles, 10nm in diameter, throughout the blade and shaft of the stick. The unique formula and mixing procedure yields consistent particle dispersion and stiffness, while decreasing overall weight and providing improved durability. In plain English, FiberShield Technology is designed to provide you superior impact strength and durability throughout the blade and shaft of the stick.

BRT+

The 2020 AX7 incorporates True's patented BRT+ technology in the blade design for a stronger, lighter blade with increased heel durability. With this technology, the new AX7 should outperform its predecessor in strength and consistency.

Axenic Technology

True's patented Axenic Technology combines a compression molded shaft into a true one-piece stick. Industry-leading Axenic technology results in a seamless build, giving player’s the feeling of having their hands in direct contact with the puck.

SmartPly Technology

SmartPly is a process by which fiber angles, and the order of those angles, are optimized in up to 25 layers of unidirectional carbon fiber in a single shaft. SmartPly technology creates the perfect marriage between weight, balance, and industry-leading impact strength.

Low Kick-Point

Flex point of the AX7 is in the bottom third of the shaft near the hosel for ease in loading on wrist and snapshots.

Ultimate Team Stick


Durability meets performance in the all-new AX7. With a 60” length and durable, lightweight design, the AX7 is the ideal stick for teams looking to maximize performance while remaining budget friendly.

New for 2020, The True AX7 Hockey Stick delivers a lightning-fast explosive release from any position on the ice. The AX7 features a redefined optimized low kick profile. By leveraging Fibershield Technology, the AX7 looks to maximize performance with greater durability and an optimized balance point, making it the ultimate team stick.

FiberShield Technology

FiberShield Technology disperses low-density nanoparticles, 10nm in diameter, throughout the blade and shaft of the stick. The unique formula and mixing procedure yields consistent particle dispersion and stiffness, while decreasing overall weight and providing improved durability. In plain English, FiberShield Technology is designed to provide you superior impact strength and durability throughout the blade and shaft of the stick.

BRT+

The 2020 AX7 incorporates True's patented BRT+ technology in the blade design for a stronger, lighter blade with increased heel durability. With this technology, the new AX7 should outperform its predecessor in strength and consistency.

Axenic Technology

True's patented Axenic Technology combines a compression molded shaft into a true one-piece stick. Industry-leading Axenic technology results in a seamless build, giving player’s the feeling of having their hands in direct contact with the puck.

SmartPly Technology

SmartPly is a process by which fiber angles, and the order of those angles, are optimized in up to 25 layers of unidirectional carbon fiber in a single shaft. SmartPly technology creates the perfect marriage between weight, balance, and industry-leading impact strength.

Low Kick-Point

Flex point of the AX7 is in the bottom third of the shaft near the hosel for ease in loading on wrist and snapshots.

Ultimate Team Stick


Durability meets performance in the all-new AX7. With a 60” length and durable, lightweight design, the AX7 is the ideal stick for teams looking to maximize performance while remaining budget friendly.

Customer Reviews

Based on 4 reviews
75%
(3)
0%
(0)
0%
(0)
0%
(0)
25%
(1)
B
Bruce D. (Kelowna, CA)
Senior mens hockey sticks....

The sticks look awesome and I can't wait to try them out once our league starts up next month.....

C
Chris R. (Ottawa, CA)
Not the same

Received two of them and the curves are slightly different

K
Kevin P. (Edmonton, CA)

TRUE AX7 Senior Hockey Stick

S
Sarah B. (Toronto, CA)
PERFECT!!

I got this as a gift for my boyfriend, he absolutely loves it, says you can feel the quality on it. It came quickly as well, definitely a good purchase.

FeatureDescription
CategoryPerformance
Weight418g (SR)
Flex PointLow Kick Point
Shaft ConstructionFiberShield Technology, Axenic Technology
Blade ConstructionFiberShield Technology, BRT+
MaterialSmartPly Technology
Length60"
GripSoft Gloss Grip Shaft, Matte Blade
Warranty30 Days
TRUE Blade Pattern Chart

Hockey Player Stick Sizing & Information Guide

Selecting the right stick for you.
When it comes to sizing a Hockey Stick, the length tends to be a preference. Sticks come in Senior, Intermediate, Junior and Youth lengths with corresponding flex options. You will need to consider your weight and height or the person you are buying for in order to choose the correct size. Intermediate, Junior, and Youth hockey sticks will have smaller shaft dimensions, making them easier for young players to hold and control.

A stick can always be cut down in length, and will usually be cut down for kids. However, selecting a hockey stock too long in length or the wrong flex can hinder performance. For kids, junior, intermediate and senior all come in roughly standards length. In some cases, each Junior flex will be a different length of stick. Look at each and compare the height of the player you are buying for.

Flex can be tricky to pick as every hockey player is different and has their own preference. You can think of flex numbers as pounds of force. Having too stiff or too whippy a stick can hinder performance in their own ways.

Personalizing your stick length.
As mentioned before, length is very much personal preference. To determine a benchmark height, stand with your shoes off and the stick against your body with the toe on the ground. As a general rule of thumb we recommend sticks to come up to between your mouth and nose. For kids, or players who are still growing, the maximum height we recommend is eye level.

Mark the shaft of the stick where the height is desired and cut it down to length. Make sure to re-insert the plug from the top to prevent an open composite end at the top of your stick.

When cutting a stick down, keep in mind that the shorter you cut a stick, the stiffer it becomes. As a general rule, a stick increases 3% in stiffness for every inch cut off. If you are unsure how much you want to cut off, take the least amount first so that you can always cut more if necessary. Cutting the stick multiple times will not affect the sticks construction.

Information to Consider

Flex Options
Players want to be able to fully flex the stick. If a stick is too soft, the resulting shot will be inaccurate and weak. If a stick is too stiff, there will be no power behind the shot. Think of the flex number as pounds of force. This is the number of pounds that need to be put into the stick to fully flex it.

Curve Options
In most cases, sticks are offered in multiple blade curve pattern options. Please refer to our blade pattern charts for more information regarding the patterns available.

Kick Point Options
A Mid-kick stick will have a stiffer taper so that it flexes more in the middle of the shaft. These sticks have a longer loading time but offer a more powerful shot, perfect for players taking a lot of slap shots.

A Low-kick stick will have a stiffer middle of the shaft and softer taper so that it flexes at the bottom of the shaft closer to the blade. These sticks will have a much quicker release perfect for quick snap shots and writs shots.


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