not too shabby, eh? view the hotel site
The entire event is a first class. Bauer gives us the first look at the new products for the upcoming season and next year's 2015 line up does not disappoint. Unfortunately players and goalies will have to wait a bit longer before seeing these new designs hit the shelves...but let's say that something very exciting is on it's way for the Vapor skates and stick families.
Beyond the focus on gear, Bauer also brings in industry experts to educate retailers on topics like concussion safety awareness, better in store merchandising, and grow the game initiatives like their aggressive goal to introduce 1,000,000 new players to the game over the next 10 years.
Our store has been invited to the BauerWorld events since their inception and over the year's we've had the pleasure of getting to know the entire Bauer team well. In fact, we're proud to say many friendships have been built over a drink or two by the pool.
Last year, The Hockey Shop was chosen as the Bauer Canadian Retailer of the Year. It might sound a bit cliche but it was a great honour and very humbling to win that award in front of all of our peers.
So we were more than a little surprised when our store was announced as the winner of this year's award again. Like really surprised. When the news was sent back to the shop after getting off the stage it took a multiple Bauer employees to verify the win for the boys back home to believe it happened.